Meghan Markle posts new Instagram video as she counts down hours to brand launch (2025)

Meghan Markle dances in kitchen in new video

Meghan Markle has shown off her impressive culinary skills in a new Instagram video as the countdown begins until her official brand launch for 'As Ever'. The Duchess of Sussex uploaded a video of her in the kitchen with the caption: "From the start to the finish. What an adventure it’s been. One more sleep! @aseverofficial."

Meghan can be seen wearing a white sweater with the arms rolled up, as she simultaneously stirs two pots with two wooden spoons and dances around whilst doing so, giggling. The video then jumps to Meghan making amendments to the packaging for her produce and carefully going through the written words on pieces of paper - proofreading the contents with a pencil in hand.

READ MORE: Royal aides scramble to fix error in latest statement

Meghan Markle stirring two pots in her kitchen (Image: @meghan)

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The 43-year-old is set to launch her 'As Ever' lifestyle products in just a matter of hours. The collection featured on her website includes a raspberry jam, lemon ginger tea blend and crepe mix, all designed to bring a taste of her Montecito lifestyle to consumers.

In a newsletter released this week and sent to subscribers on Monday, the Duchess revealed the products will be available for purchase soon.

The jam, which is factory-produced, comes in what Meghan describes as "keepsake packaging" that can be repurposed after use.

Currently, her website displays these items alongside other California-inspired products, including Wildflower Honey, Hibiscus Tea and Shortbread Cookies, all listed as "available Spring 2025".

In her announcement, Meghan told potential buyers she hopes the items can "mimic the magic of Montecito in a way you can recreate at home".

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Meghan can also be seen studying packaging material (Image: @meghan / Instagram)

As Ever's latest newsletter was sent this week (Image: Asever.com)

However, eagle-eyed fans spotted an error in Meghan's newsletter, where the link to her Instagram account was listed as "@aseveroffical" instead of "@aseverofficial".

Despite the typo, the link still directed followers to the correct page, as did the accompanying link to her personal account, @meghan.

Commenting on the error, one fan wrote: "That attention to detail is on point as ever. Some intern is going to be reduced to tears over this."

Another social media user commented: "It’s her 'careful planning' and 'attention to details'"

While another one opined: "LMAO what a disaster!!"